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This report highlights the success of the creative industries in supporting the wider creative economy and examines the role of higher education and, in particular, modern universities in underpinning this success.

The creative economy is strong, vibrant and resilient. But there is no room for complacency. Universities have proved to be innovative in responding to new and emerging creative markets but there are concerns. Creative subjects are being neglected in school performance measures and there is a lack of investment and support for research and entrepreneurial activity linked to the creative industries. Creative futures sets out ten steps government should take to secure Britain’s future reputation for excellence and innovation in the creative industries.

Download Research report: Creative Futures - Ten steps to support the creative economy »